TBR Marketing/Product Manager

Job Locations US-TN-Nashville
Regular Full-Time

Position Identification

  • Job Title - TBR Marketing Specialist (Product Management and OE Engineer)
  • Job Function - TBR Marketing
  • Report to - General Manager, TBR Marketing

Job Purpose

Responsible for interacting and coordinating TBR product development and business relationships on behalf of the company to ensure product operation strategy is aligned with business goals.

Key Accountabilities

  • Product Management Key Accountabilities:
    • Provide marketing and sales management with tire market and product assessment data for planning new product, revitalizing older products, and integrating products and service
    • Implement and monitor all phases of product initiatives and releases, working with sales force on testing results
    • Develop business and marketing plans for assigned product/sales plans and implementation strategies
    • Participate in and evaluate market research and analysis, promotions for TBR products
    • Establish product development plans & strategies to expand the customer base
    • Obtain current market information and trends, maintaining awareness of competition
    • Monitor sales volume and contribution potential of all brands/products
    • Any other duties/responsibilities as assigned by Management
  • OE Engineer Key Accountabilities:
    • Communication/Customer Presentations & Visits:
      • Customer technical presentations (engineering, product planning, purchasing)
      • Warehouse, plant and assembler visits (Quality, STA, Wheel Room, etc.)
      • Access portals
    • Tire Development (if needed)
      • Review RFQ with Hankook R&D and Lead on TA review provided accurate TA
      • Negotiate ER with customer and fully understand requirements
      • Present technical review to customer
      • Ensure all submission and testing timings are met
      • Manage new program development projects and provide regular development updates to customer
      • Attend testing when necessary
      • Coordinate all the TBR OE technical activities between the customers and Hankook team
    • Validation and PPAP
      • Request validation tests
      • Assemble validation data book and get ESO
      • Manage PPAP, including approval drawings and all necessary paperwork
    • Customer Service and Quality
      • Support TBR OE customer service and quality issues
      • Manage quality issues including 8D, 5 Why, etc.
      • Provide initial quality response within 24 hours

Level of Accountabilities

  • Individual contributor

Core Competencies

  • Strategical marketing function & skills
  • Intermediate Microsoft office (EXCEL, PowerPoint, Word etc.)
  • Good communication and interpersonal skills
  • Strong SAP knowledge & execution skills


  • A bachelor's degree required
  • A bachelor's degree relevant to Business Administration preferred
  • At least 3 to 5 years of experience in Marketing or related field
  • Sufficient understanding for Truck & Bus Radial tire marketing field preferred


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