Job Title - TBR Marketing Specialist (Product Management and OE Engineer)
Job Function - TBR Marketing
Report to - General Manager, TBR Marketing
Job Purpose
Responsible for interacting and coordinating TBR product development and business relationships on behalf of the company to ensure product operation strategy is aligned with business goals.
Key Accountabilities
Product Management Key Accountabilities:
Provide marketing and sales management with tire market and product assessment data for planning new product, revitalizing older products, and integrating products and service
Implement and monitor all phases of product initiatives and releases, working with sales force on testing results
Develop business and marketing plans for assigned product/sales plans and implementation strategies
Participate in and evaluate market research and analysis, promotions for TBR products
Establish product development plans & strategies to expand the customer base
Obtain current market information and trends, maintaining awareness of competition
Monitor sales volume and contribution potential of all brands/products
Any other duties/responsibilities as assigned by Management